Heidi Leah Gerber-Salins:
Producer, Phase I


Heidi Gerber-Salins when at Howard University

Ms. Gerber-Salins’ work in audio production, engineering and related areas such as radio, TV and films, spans a wide range of music genres and communication formats.  She worked extensively with recording in the areas of:


Her projects garnered multiple Grammy and Washington Area Music Association (WAMA) nominations, as well as a New York Festivals Radio Award.


The New York Festivals Radio Awards specifically honor radio content in all lengths and formats and across all platforms from radio stations, networks and independent producers from around the globe. Dedicated to fairness and integrity, the award competition honors and promotes the exceptional and innovative content being created today on all continents and seen across all platforms.


Ms. Gerber-Salins:


In addition to being an audio producer and engineer, Ms. Gerber-Salins is:


Formal Education

Ms. Gerber-Salins has a BA in Psychology from the University of Colorado at Boulder, with a minor in Chorus, where she also studied voice.

She also has an MA in Communications from Johns Hopkins University, Baltimore, Maryland. [DATE???  she obtained her MA in Communications in 20??.]

Background

IS THERE ANYTHING FROM YOUR HIGH SCHOOL DAYS THAT MIGHT BE GOOD HUMAN INTEREST TO INCLUDE, SUCH AS ARE INCLUDED IN MY CREDITS IN PHASE I, OR BILL McELROY’s CREDITS AS ASSOCIATE PRODUCER IN PHASE II. Thoughts include: sang in choirs, made recordings, cooking, etc.? SINCE YOU MENTIONED GORMET COOKING TO ME YEARS AGO, THERE MIGHT BE AN INTERESTING STORY THERE?

WOULD YOU LIKE TO include anything more about The Omega Studios’ School of Applied Recording Arts & Sciences?

After graduation from college with her BA, she studied Audio Engineering at Omega Studio's School of Applied Recording Arts & Sciences in Rockville, MD.

Following graduation from Omega as an audio engineer in 1991, Ms. Heidi Leah Gerber-Salins began working for Bias Recording Studio in Springfield, Virginia, where among other responsibilities she worked as a professional audio engineer and producer. Her mentor when hired by Bias was the then co-owner, Mr. Bill McElroy. 


From the time Ms. Gerber-Salins went to work of Bias in 1991 until Mr. McElroy left his Bias partnership in 1993, he served as her mentor for expanding her knowledge of audio engineering and production.

In 1993 Mr. Mcelroy left Bias to pursue his passion for trains. First he worked as an Assistant Train Director at Union Station, Washington, DC, and then on monitoring Track Geometry conditions on lines of the Southern Pacific Railroad. A couple years later, to be near his son when his mother moved to Richmond, VA, Bill also moved there.


His move to Richmond ended his short hiatus of jobs working with trains and he returned to the recording business. First he established a mastering studio in Richmond, and subsequently established the new recording and mastering studio Slipped DISC. It is located just north of Richmond in the town of Ashland, Virginia. Some years after that David requested Mr. McElroy to become the Sound Engineer and Associate Producer for Phase II of Hymns and Songs for Living so David could complete production of the quality album his mother had envisioned.


Ms. Gerber-Salins worked at Bias for 10 years. TortoiseClimbing™ adapted the following from what Bias said about her on their website at that time.


Ms. Gerber-Salins officially entered the recording engineering and production worlds when she went to work for Bias Recording in 1991. She immediately began racking up credits. In her first year, she earned a Grammy Certificate for her work on the Columbia project Roots of Rhythm and Blues: The Robert Johnson Era. [WAS THIS A COLLECTION OF RECORDINGS, OR PERHAPS A TV PRODUCTION??? WHAT DOES "COLUMBIA PROJECT" MEAN??] She followed that up putting in hundreds of hours behind the console, both as engineer and increasingly also as producer.


She loves music, and her clients (both at Bias and since - which encompass many different musical worlds) love her. A good measure of that is they continued coming back to work with her at Bias, and since - record after record. Heidi sprinkled her special magic over projects ranging from:


Her clients enjoyed and valued her passion for: 


One professional measure of how clients valued her capabilities is demonstrated by those who are members of the Washington Area Music Association (WAMA). [As of when Ms. Gerber-Salins left Bias in 2001] they had nominated her four?? times for "Best Recording Engineer."


Ms. Gerber-Salins served on the Board of Governors for the Washington D.C. Chapter of the Academy of Recording Arts and Sciences. [YEARS??](The Recording Academy annually awards the GRAMMY’s.)


Click here to see the extensive list of those clients from when Ms. Gerber-Salins' was at Bias


All Access Audio

Ms. Gerber-Salins left Bias Recording Studio in 2001, ten years after she joined them in 1991, to establish her audio production and communications company, All Access Audio. First located in Reston, VA, and later on the north side of Washington, DC in the far northern-most part of Silver Spring, Maryland. In that role, she worked in coordination with Bias and other recording studios as appropriate to obtain augmented services for her clients, such as when they might need a larger studio setting, say for an orchestra, or needed both a producer and a recording engineer for the same session, etc.

While running All Access Audio, Ms. Gerber-Salins attended Johns Hopkins University in Baltimore, Maryland and obtained her M.A. from the Communication Program. [DATE???  she obtained her MA in Communications in 20??.]

As part of her graduate studies, Ms. Gerber-Salins did research for and gave a presentation to the 2010 International Art of Record Production Conference on her audio production technology research paper, which was published as part of the conference's 2010 proceedings. It was titled Adult MP3 Users’ Perspectives on Past and Present Consumer Audio Technology: Does The Music Still Matter?.

(Note. If you are interested in a deeper discussion about MP3 as an audio file encoding technique, a comparison between it and several other audio file encoding techniques is provided on the Download page for the first ever master version of the Annapolis High School's 1959 performance of The Curcifixion. —It is provided as part of background to assist users in deciding which encoded audio file type they what to choose to download of that performance.— See Future Download Page for Mastered 1959 Recording.)


While studying for her masters in Communications, Ms. Gerber-Salins taught undergraduate and graduate-level audio technology courses at American University in Washington, DC, entrepreneurship courses at Howard Community College, (main campus Columbia, Maryland) and audio production workshops at the Levine School of Music in Washington DC.  Ms. Gerber-Salins also taught Mass Media Effects [WHERE??] during her graduate studies at Johns Hopkins.

University Professor

Heidi Gerber-Salins when at Morgan State University

In 2013??? Ms. Gerber-Salins joined the Morgan State University faculty in Baltimore, Maryland as an Assistant Professor in the School of Global Journalism and Communication for Multiplatform Production.  Her teaching interests included:


Six???? years later in fall of 2019, Ms. Gerber-Salins moved to the Washington, DC Howard University faculty as an Assistant Professor in the Cathy Hughes School of Communications, Department of Media, Journalism and Film.  Her teaching responsibilities at Howard  have a more significant emphasis on sound recording for films. 

ETC.??

WHAT ABOUT HOWARD’S SUPPORT FOR YOU TO PERFORM RESEARCH??

Research Interests: 


Paper Presentations:

“Interracial Couples and Families in Commercials: Are We 2018 Getting It Right?” Paper accepted and presented at the Maryland Communication Association Conference on September 15, 2018 Washington, DC with co-author Dr. Janice Smith


“The Role of Social Media in the Effect of Edutainment in 2018 Health Campaigns: A Meta-Analysis.” Paper presented at the Eastern Communication Association Conference, Pittsburgh, PA with co-author Dr. Rodney Carveth


“A Meta-Analysis of Edutainment Studies: Lessons To Be 2018 Learned” Paper presented at the Eastern Sociological Society Conference, Baltimore, MD with co-authors Dr. Rodney Carveth and Ms. Christin Smith


“Exploring the Power Paradigm in Record Production: 2011 An Analysis of Three Collaborative Studio Performances.” Abstract accepted by the International Conference on Art of Record Production, San Francisco, California


“Adult MP3 Users’ Perspectives on Past and Present 2010 Consumer Audio Technology: Does the Music Still Matter?” Paper presented to the International Conference on Art of Record Production, Leeds, United Kingdom. Published Article link: https://www.arpjournal.com/asarpwp/adult-mp3-users’-perspectives-on-past-and-present-consumer-audio-technology-does-the-music-still-matter/




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