Evolutions of TortoiseClimbing

TortoiseClimbing™ experienced 2 dynamic evolutions from its simple inception in 1992. That was to produce nice recordings for private release.

Were these evolutions serendipitous (or were they destined?) It is a scintillatingly delicious story.

Evolution 1

As noted at the end of Original TortoiseClimbing™, in 1998 a major ugrade in goals/mission occurred. While David was working on the Romantic Duets album, David's father died in late 1996. Then in spring 1998, David's mother requested TortoiseClimbing Audio™ record an album of selections from his father's and her favorite traditional hymns and songs. David and his mother jointly selected the hymns and songs to include.

(The simple playlist is available at Simple Playlist. An annotated playlist with artists is available at Annotated Playlist.)

They also collaborated on decisions regarding both desired quality of the recording, and plans for its distribution. Rather than TortoiseClimbing™ contining on the original hobby path of producing:

  1.  Another simple, private recording for his mom, with
  2.  A limited number of private copies for close friends and relatives;

David's mother wanted TortoiseClimbing™ to take a different path for the Hymns and Songs for Living. Namely, the recording should be:

  1. An exceptional quality recording; and
  2. Copies should be made publically available to anyone interested in acquiring them.

That was a significant upgrade of the initial goals/mission, redefining TortoiseClimbing's future. It required TortoiseClimbing™ to take on expanded roles from simply making nice, private recordings, to encompass the larger related areas of:

Evolution 2

Another significant evolution occurred in 2019. Although the product goals/mission did not change, another part of the mission substantially expanded. That was because of the decision to transition from hobby to small business and try making activities self-sufficient, i.e., become a for-profit enterprise.

That meant all actions to market and distribute became critically important to the financial abilities of TortoiseClimbing™. It also opens all sorts of new requirements for recordkeeping and taxes, in addition to the upgraded product considerations.

Relation of Life Experiences

The question of whether TortoiseClimbing™'s evolutions were serendipitous (or destined) is only one part of the question. There is the additional dimension of how David's life's' experiences related to evolutions of TortoiseClimbing™.

The 1st expansion in mission in 1998 meant TortoiseClimbing had to take on significant new functions to accomplish the goal/mission of making an excellent album and making it publically available, including marketing, distribution, Publishing and Website development.

Fortunatley, many of David's previous life's activities complimented new responsibilities TortoiseClimbing™ was taking on. Those experiences gave him a headstart in being able to take on the multiple new roles. His experiences included:

Those experiences provided foundations upon which to build knowledge and skills for performing the new resposibities TortoiseClimbing was undertaking to run:

Notes. The publishing requirement evolved from the simple initial desire to include stories about the hymns. In 2000 that evolved into what is now the eBook, History Through 26 Hymns and Songs.

The website requirement initially began from the collegiate expectation of giving full credits to all involved in creating the recording. That website functionality grew into an important part of marketing to publicize the albums, publications, podcasts, audiobook, and eBook. The website will include provision of links connecting customers to online vendors where they can order digital downloads of the album, eBook, podcasts, audiobook, and possibly for CDs.

The 2nd expansion to pursue becoming a for-profit company are similarly assisted by David's background experiences. It remains to be seen if this second goal will be achieved.

TortoiseClimbing Audio

Identifying and arranging for multiple artists and skills needed, including:

When TortoiseClimbing™ undertook Phase II the beginning of 2019, Ms. Gerber-Salins had become a full-time teaching professor, and was not available as audio engineer and producer for Phase II. Luckily Mr. McElroy was again available as an audio engineer and associate producer at his new Slipped DISC recording studio, which he started in Ashland, Virginia the year Ms. Gerber-Salins left Bias. It is somewhat of a full-circle experience for TortoiseClimbing™ to again be working with Mr. McElroy.

While Ashland, VA is a longer drive in miles, it is only a slightly longer travel time, because of substantially less traffic on U.S. 301 going south from Washington, DC, versus rush-hour traffic driving halfway around Washington, DC's beltway. Further augmenting practicality of working with Slipped Disc™ is the greatly enhanced capability for electronically exchanging music files for collaboration at a distance.

TortoiseClimbing Publishing

For the publishing part -

TortoiseClimbing Website Services

It was critical to create a quality website for the greatly expanded TortoiseClimbing™ -

Each of these areas of business activity were significantly new roles requiring numerous new skills, because TortoiseClimbing™ had no:

-- End of window on New Roles --

For current information about TortoiseClimbing™ see Current TortoiseClimbing™.

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